The tables were turned as this time as our CEO became an interviewee of the Digital Rapport regular podcast. The episode featured topics such as the past, present and future of podcasting (for example, social audio). The context of the conversation focused on best practice for applicability, structuring and the importance of experimentation to assure the right resonance and loyalty with your intended audience.

Other areas covered included:

• how to structure your podcast
• how to plan your podcast
• podcast content
• the different types of podcast and what to include
• how to go about preparing for a podcast and 
• the future of social audio