At Castlab we also offer a complementary service when producing podcasts for our clients. One technique is to consider a profound moment or a segment that can attract or compel your audience to take a listen.
Multicultural Richmond has used this approach to showcase specific aspects of their podcast, for example through images and a transcription of an excerpt. NB Either an extract from any part of the episode or even a full episode could be featured/showcased.
Developing an extract is just as important as producing the entire episode, providing a vital element of the marketing mix for the organisation.
We hope you enjoy the extract: